Firstly, I must confess, I haven't set foot in an actual brick and mortar & Other Stories, in the last year my time in NY has not allowed for much shopping! But I have spent many a minute on their U.S. e-commerce site! Just over a year old and part of the H&M group, & Other Stories is mainstream H&M and minimalist COS's edgy little sister. Sitting in the middle of their price points it has become my new, affordable e-Com go to store! For those of you who are regular Zara online shoppers give & Other Stories a go, it has the same fast fashion but with a more artful spin! Consider its past collaborations with Rodarte and LA favorite Clare V and you get the idea! I'm seriously swooning over their wool blend navy blue coat and these yellow Nike Air Max's. If you are NY based run don't want to their Soho store!